Guangdong Food and Beverage Association and Meituan reached a consensus: increase the rebate rate for high-quality merchants

Guangdong Food and Beverage Association and Meituan reached a consensus: increase the rebate rate for high-quality merchants
Recently, the topic of the recovery of Guangdong’s catering economy has become the focus of attention from all walks of life.On April 18, the Guangdong Provincial Catering Service Association and Meituan jointly issued a statement, saying that after in-depth exchanges, they reached consensus on a number of issues that helped the development of the catering industry.Meituan will increase the rebate rate to 3% -6% for high-quality catering take-out merchants in Guangdong based on the “Spring Breeze Action” to promote catering, expand the coverage, and extend the rebate time for at least 2 months (Since the announcement) From now on, in the future, both parties will help the catering enterprises to overcome difficulties and polish the sign of “Food in Guangdong”.Sauna and Yewang learned from the statement that the Guangdong Food Association and Meituan have face-to-face communication on issues related to Guangdong’s food delivery. Both parties believe that promoting the recovery of the food and beverage economy is the common mission and responsibility of the association, platforms and merchants.Guangdong province, city and district restaurant associations’ voices at critical moments, allowing the platform to hear real voices from merchants and restaurant associations in time, which is helpful for the platform to propose more targeted assistance measures.The following is a statement announcement: Thank you for your attention to the catering industry in Guangdong!For the past few days, the Guangdong Food Service Industry Association and Meituan Takeaway have conducted face-to-face communication on issues related to Guangdong’s food delivery.We unanimously believe that promoting the recovery of the catering economy is the common mission and responsibility of associations, platforms and merchants.Meituan said that the Guangdong Province, City and District Restaurant Association ‘s voice at a critical moment allows the platform to hear the real voices from merchants and restaurant associations in time, which is helpful for the platform to better understand the industry ‘s difficulties and the demands of enterprises, and propose more targetedHelp measures.Through frank exchanges between the two parties, increasing trust and dispelling doubts, reaching a staged consensus, and a joint statement on the relevant consensus is as follows: First, create a fair and orderly market environment Meituan fully respects the independent choice of catering merchants and consumers, and conducts friendly consultations with the majority of catering merchants.Equal cooperation.Meituan has independently selected an online classification platform for catering merchants; to support the multi-channel development of privately operated private domain traffic for catering merchants, Meituan will fully open the distribution platform to provide relative docking services.Many parties work together to create a fair and orderly market environment in Guangdong’s catering industry and provide consumers with more assured food and beverage delivery services.Second, strengthen the support of Guangdong restaurant take-out commissions To help Guangdong restaurant take-out merchants break through the epidemic, on the basis of Meituan ‘s “Spring Breeze Action”, Meituan will increase the rebate rate for high-quality restaurant take-out merchants in Guangdong to 3% -6%, To expand the coverage and extend the rebate time by at least 2 months (from the date of announcement).In a special period, Meituan faces its own operational difficulties and will continue to support the rebate of high-quality catering merchants and increase supplementary expenditures. It is hoped that merchant orders will be restored, consumer confidence will be enhanced, and industry recovery will be driven.Third, jointly polish the “food in Guangdong” gold signboard Meituan actively invested in various resources, supported participation in the promotion of consumption in the catering industry organized by local governments and associations in Guangdong Province, and jointly created an “Internet + gourmet” model with provincial and municipal commercial departments,Through online food festivals, “food in Guangdong” brand promotion and other activities, create a batch of Guangdong specialty catering brands to activate the catering consumption vitality.Establish a catering big data information sharing mechanism to strengthen information interconnection with the catering industry associations in Guangdong, cities and districts to provide data support for industry decision-making.In the future, the two parties will establish a daily communication mechanism, strive to create a fair and orderly market environment, and help catering enterprises to overcome difficulties.In the current epidemic, seek common ground while reserving differences!Regardless of catering merchants, industry associations, or takeaway platforms, they will cherish this hard-won industry development even more!The fighting strength is the same, and it will work for a long time.Catering warm spring is already on the road!Sauna, Ye Wang Ouyang Xiaojuan Editor Li Yan