Sell 250,000 tickets in 6 seconds, not everyone can have the movie announced

Sell 250,000 tickets in 6 seconds, not everyone can have the movie announced
The main creator of “Beneficiary” sells tickets in the live room.The main creator of “Southern Station Party” sells tickets in the live broadcast room.The main creator of “Only Yunyun” sells tickets in the live room.  At 9pm on December 4th, 2019, the movie “Party at South Station” starred Hu Ge and Gui Lun magnesium came to Li Jiaqi’s Taobao live broadcast room. The “impact broadcast” jointly constructed by the lighthouse and Taobao live broadcasted the online roadshow and sold movie tickets.”3, 2, 1″ During Li Jiaqi’s iconic countdown, the movie tickets were stolen and sold out. The starring actors Hu Ge and Gui Lun magnesium were stunned and praised Li Jiaqi for “you are too powerful”. Director Diao Yinan also lamented.”When I was in France, I told them to sell tickets in this way. The people who announced in France said that this situation would take five to eight years to happen in France.” “It opened up a newest for all movies here.Marketing model.”In this live broadcast, there were more than 6.36 million people online, 25 seconds in 6 seconds.Fifty thousand movie tickets were looted.  A carrier that can gather the audience in a short period of time, let the stars communicate with more audiences and promote the movie at the same time, “Online Roadshow” seems to be a multi-effect way.  Will the audience going to the cinema watch the same people who bought the coupons through the interaction between the live broadcasts?What is the real demand for movies after passionate shopping?The online road show has a good start, but how to combine the type of movie with the method of ticket sales to truly break through the circle and find the most suitable marketing path for each movie also requires in-depth thinking and slowly exploring.    Who is the “beneficiary” of the online roadshow in the live broadcast?  Selling movie tickets in the live room, initially started on the film “Beneficiary” on November 8, 2019. The live room starring Dapeng and Liu Yan as guest host Weiya promoted the film, and Dapeng sang the film theme song., Ushered in a small climax.In that live broadcast, a total of 116,666 movie ticket coupons were sold out in 6 seconds, the lighthouse linkage exposure reached 2 billion, and the cumulative number of viewers was 12 million, becoming the first “beneficiary” of live ticket sales.  From the movie itself, it is true that the identity of the heroine played by Liu Yan in “Beneficiary” is the network anchor, and the actor Dapeng himself was born on the Internet, and the method of selecting live ticket sales is related to the content of the movie itself.The successful test of the film announced this time also gave the film “The Gathering at South Station” the courage to try.  As a crime suspense film with a profound author’s personal style, the labels of “Southern Station Gathering”, “the only Chinese film that was shortlisted for the Cannes main competition in 2019”, “violence aesthetics” and “film noir” did not attract ordinary audiences, Hu Ge andGui Lun magnesium entered Li Jiaqi’s Taobao live broadcast room, and initially regarded it as a transfer of publicity.  According to official data, on the day of the live broadcast of “Southern Railway Station” on December 4, Li Jiaqi’s Taobao live room reached 6.36 million viewers, and the amount of interaction exceeded 35 million. The content of the interactive room “Hu Ge Wuhan dialect” “Hu Ge muscle”” And other topics quickly became popular on Weibo.According to the lighthouse data, two days after the live broadcast, the new pre-sale box office gradually increased to 691 on the premiere day of “Southern Station Party”.250,000, with a box office of 14.85 million on the premiere day before the screening, with an increase of 4 additional sessions.360,000, with a score of 7.8 points, the highest word-of-mouth during the same period, the box office is second only to the Hollywood blockbuster “The Brave Game 2: Fighting to the Peak” by Boulder Johnson.Yuan Juan, general manager of Alibaba ‘s lighthouse business, said that the live ticket grabbing effect of “Southern Station Gathering” is equivalent to at least 20 offline roadshows.  Then the word-of-mouth movie “Manslaughter”, Feng Xiaogang’s new work “If Yun Knows” also entered the Weiya live room to create momentum for the film’s promotion. On December 23, director Feng Xiaogang and the star Huang Xuan came to Wei Ya’s live room to promote the film and talk about himselfExperience of online shopping interacts with the audience.In the live broadcast room, a total of 150,000 movie coupons were released in seconds.Initially, this propaganda method was changed from a temporary concept such as the “net red band goods” and “live broadcast ticket grabbing” to a more precise expression-online roadshow.  Online roadshows vs. traditional roadshows. Traditional roadshows are costly and intensive, and unexpectedly allow movies to enter the sinking market. The most effective and popular way is film roadshows.  Depending on the size of the movie, road shows usually start at 10 cities, and the size and budget increase, and the more road shows the city.When the film was not released, the film’s original team went to dozens of key cities across the country to build momentum for the film.Film roadshow activities can recommend film content through the core audience of the film, form word-of-mouth and discuss the topic of the film in the early stage, and at the same time increase the influence of the third and fourth line sinking market through close-range activities with fans around the world.  In 2002, Zhang Yimou’s movie “Heroes” appeared for the first time at the zero point of the marketing method. Since then, it has gradually expanded from the Spring Festival file to all films. Up to now, the road show has become more and more abundant, covering a wider range, and exchanging movie content with fans.Making games, taking photos together, and performing shows have become compulsory in the film roadshow.In 2015, “Unexpectedly” ran 500 road shows in 100 cities in 35 days, becoming the highest record for film road shows.Running 20 cinemas on the same day is commonplace in road shows.  However, the high cost, tight star schedules, high work intensity, and frequent accidents and safety problems on the scene all made the road show have many disadvantages.Some stars can only sleep for 3 hours a day during the road show, repeat the same question over and over again, and even make fun of themselves as a modern performance art.  However, the most important thing is that it is difficult to see the actual conversion rate in the road show, and it is not directly proportional to the box office score. A considerable part of the film eventually failed at the box office because of its own quality problems.”Shanghai Fortress” due to the star effect, the movie ticket in a road show was fired to nearly a thousand yuan, but in the end the box office was only 1.200 million yuan.  Online roadshows have a lot of traffic and break the circle. The topic is wide in early 2019. It is still a niche behavior to watch mobile live shopping, but at the end of the year, live streaming has become the hottest shopping trend. The popularity of anchors such as Li Jiaqi and Wei YaIt is no less than a star, and the cooperation with them is by no means “self-reducing identity”. In the past few years, many stars have been rumored to contact Li Jiaqi in private to want to enter the live broadcast.  The online roadshow even helped the propaganda party quickly solve the problem of sinking the film to a wider low-line city, increasing the popularity and exposure of the film, and opening up new ways for the online roadshow to announce the film and television, and the audience of the film.It has also been extended to anchor fans, netizens of entertainment / shopping labels, star fans and other different circles, and the three major functions of “live ticket selling + ticket supplement issuance + online road show” have been completed simultaneously.  In the view of Ms. Shi, a publicity team in Beijing, reproducing the live broadcast anchor hotspot, with high traffic, can break the circle, and more enough to attract more audiences outside the core audience to attract attention and generate topics.At the same time, it is also a marketing event, which can replace the events in the traditional propaganda routine, and it is also a renewal of marketing methods following the development of the Internet.  Yuan Juan believes that through this innovative product form, the film’s creator can avoid the traditional offline road show’s boat ride, and go to the same frame as Taobao’s popular anchor to promote and distribute the film more efficiently.  It is understood that the current division of Taobao live broadcasters and selling brands is mainly for the brand to pay the anchor a special floor guarantee fee + 20% commission of the transaction amount + service fees paid to Taobao live broadcast.In the future, online roadshows will form a stable trading model based on alternative methods and prices.The relevant person in charge of the lighthouse believes that the cost is not our concern at the moment. What we are more concerned about is how to help the film to be distributed through the Internet.  ■ How difficult is the problem to spread, and the actual box office conversion rate is unknown. When asked if it is possible to completely replace the roadshow in the future?Yuan Juan believes: “Online roadshows actually add a brand new choice to the form of roadshows, but traditional roadshows have their own advantages and characteristics. In our opinion, online roadshows and traditional roadshows should be a complementary combination.”Ms. Shi also thinks that there is a big difference. Online roadshows cannot replace traditional roadshows:” Ordinary roadshows will watch movies, they will have in-depth conversations, and have real contact. After the audience has watched the movie, they will interact with the creator to further understand the movie., Spread it out.Online live broadcasting is more about following a scenic spot. Roadshows are not the purpose, but more about creating events and topics.”At present, there are still several problems to be solved in the ticketing of the live broadcast room: the difference in movie content seems to Ms. Shi, there is a corresponding part in the movie content of the first” beneficial person “who eats crabs, and Liu Yan Dapeng isOn the Internet.Hu Geguilun magnesium, a traditional artist in “Southern Station Party”, suddenly has a cute network, and has a contrast.But this mode is not suitable for all movies.For example, at the end of 2018, the early publicity effect of “Last Night of the Earth” on Douyin was excellent. The pre-sale box office exceeded 100 million, and the final box office was 2.800 million, can be called a marketing case of art film.However, after the full release on the first day, there were very few videos on the film. The topic marketing on the vibrato did not match the tonality of the film. The propaganda crowd did not match the audience of the movie itself, which also pulled down the film.Score.”Party at South Station” also faces this problem to some extent.The audience, Mr. Liu, told reporters that his girlfriend liked Hu Ge ‘s role as Li Xiaoyao in The Legend of Fairy Sword, and bought two movie tickets in the live broadcast room, but the movie ‘s “boring” and unexpectedThe “broken head” picture startled them.  The star anchor lacks the current live broadcast room. In addition to Li Jiaqi and Wei Ya, there is almost no third head anchor.However, the actual performance of the two people in the flow of live movie ticket sales + sales volume is also not as large as they usually sell goods. More is to cooperate with the movie project to produce a topical event, which is fresh.If the online road show is going to continue, it will definitely need more star anchors and more flexible ways in the future.  Single online platform At present, online roadshows mainly rely on the cooperation between Taobao Live Room and Dengta. They both belong to the Alibaba platform. The films mentioned above for participating in online live broadcast are also films cast or participated by Alibaba Film owners.It can be said that in China, only a giant company such as Ali, which also owns a film company, shopping website, ticketing platform, and live broadcast platform, can successfully complete an “online roadshow”, so “online roadshow” is more like “Ali system.””An internal cooperation between the company’s platforms, the other company’s film is basically difficult to follow.Other domestic platforms do not have a planned “online road show” plan, and even if they are, it may be difficult to achieve. It is impossible to achieve the scale and process of the road show in the short term if the online road show is to spread other films.  Box office conversion is unknown The number of tickets sold by the “online road show” is amazing, but it is not a movie ticket of real value. For example, “Southern Station’s Party” is 0 on live broadcast.The redemption voucher was sold in the form of a 1 yuan snap-up coupon.The price of 9 yuan is redeemed for movie tickets at a specified time, so it is not a direct income. There are cases where the audience chooses not to redeem after leaving the “live broadcast”.In the interview, the other party did not answer the question about the conversion of specific box office, and never had any specific announcement.Therefore, the “Southern Station Gathering” sold 25 on the live broadcast.Can 50,000 movie tickets equal 6 million box office?There is no clear data for the box office conversion, nor can it be clearly displayed in real time.  Writing / Sauna, Ye Yan

Qianhe Weiye achieved net profit 1 last year.9.8 billion, down nearly 20% a year

Qianhe Weiye achieved net profit 1 last year.9.8 billion, down nearly 20% a year
On the evening of April 17, Qianhe Taste Food Co., Ltd. (referred to as “Qianhe Taste Industry”) disclosed its 2019 annual report. In 2019, Qianhe Taste Industry achieved revenue13.$ 5.5 billion, an annual increase of 27.19%; realized net profit 1.9.8 billion, a year-on-year decrease of 17.4%.Soy sauce, the main condiment product, achieved revenue8.3.5 billion, accounting for more than 60% of total revenue.It is understood that Qianhe Weiye was established in 1996 and was listed on the Shanghai Stock Exchange in March 2016. The main products are soy sauce, vinegar, cooking wine and other condiments and caramel color and other food additives.The annual report shows that the key to the report is that Qianhe’s condiments have achieved revenue11.4.9 billion, an annual increase of 35.66%; the main product, soy sauce, achieved revenue 8.35 trillion US dollars, an annual increase of 37.2%; vinegar achieves revenue 2.2 Ten percent, an annual increase of 23.61%; Caramel color achieved revenue 1.6.7 billion, down by 10 every year.12%.From the perspective of product category, soy sauce, as the owner’s product of Qianhewei, accounts for more than 60% of the total revenue.Qianhe Weiye said that soy sauce and vinegar achieved revenue growth, thanks to the expansion of sales.The gross margin of vinegar decreased by 5.29 advantages are related to the increased promotion of some products.The number of reports, the investment scale of Qianhe Weiye is 5.The USD 3.9 billion “25-year annual brewing soy sauce, vinegar production line expansion project” phase I annual production of 10 brewing soy sauce production line was completed and was put into use in June 2019.Sauna, Ye Wang Liu Huan editor Li Yanxiao dealt with Chun Leng

Ministry of Commerce: Knowledge-intensive service trade accounted for over 40% in the first quarter

Ministry of Commerce: Knowledge-intensive service trade accounted for over 40% in the first quarter
On May 2, the person in charge of the Service Trade Department of the Ministry of Commerce introduced the baseline service trade development in the first quarter of 2020.Knowledge-intensive services accounted for more than 40%.In the first quarter, 4669 imports and exports of knowledge-intensive services in developing countries.300 million yuan, an increase of 7.8%, accounting for 40% of total service imports and exports.5%, an increase of 7 subdivisions over the same period of the previous year, showing the expected anti-epidemic impact capability.Among them, knowledge-intensive service exports 2624.2 ppm, an increase of 11%, accounting for 59% of the service export scale.1%, up to 8 singles; areas with faster export growth are intellectual property royalties, financial services, telecommunications computers, and information services, which each increased by 29.2%, 23.9% and 14.7%.Import of knowledge-intensive services 2045.100 million yuan, an increase of 4.1%, accounting for 28% of the service import budget.9%, increase by 5.Two are single; the areas where imports are growing faster are telecommunications computers and information services, and financial services, which have grown by 38 respectively.4% and 6.2%.Editor Li Weijia

TOKYO 2020 flew to Athens to welcome the Olympic flame in Tokyo

“TOKYO 2020” flew to Athens to welcome the Olympic flame in Tokyo
“TOKYO 2020” flies directly to Athens.Photo / The official website of the Tokyo Olympic Organizing Committee staff sees off “TOKYO 2020”.Figure / Tokyo Olympic Committee official website This afternoon, the Tokyo Olympic torch plane took off from Haneda Airport and went to Athens to greet the torch.Tomorrow, the Greek Olympic Committee and the Tokyo Olympic Organizing Committee will be handing over the antique torch.Despite the impact of the aforementioned acute new coronary pneumonia epidemic, the International Olympic Committee and the Tokyo Olympic Organizing Committee are still organizing work according to the idea of the Tokyo Olympics being held as scheduled.This afternoon, a special transport plane called “TOKYO 2020” took off from Tokyo Haneda Airport to Greece until it brought the Olympic torch back to Japan in Athens.At the 1964 Tokyo Olympics, the special plane that went to Greece to greet the torch was called “CITY OF TOKYO”.”TOKYO 2020″ uses JAL’s Boeing 787 passenger plane. The front of the fuselage has a huge pictogram representing the torchbearer, and the vertical tail is painted with the torch relay symbol of the Tokyo Olympic Games.On March 12, the torch of the Tokyo Olympic Games was successfully collected in Ancient Olympia.According to plan, the torch will be delivered in Greece for a week, but it was stopped on the second day due to the outbreak.Tomorrow, the Greek Olympic Committee and the Tokyo Olympic Organizing Committee will have a handover ceremony at the Panathinaikos Stadium in Athens.Just like when the torch was collected, the handover ceremony will also take place without an audience.In addition, the Tokyo Olympic Organizing Committee decided not to send people from Japan to participate in the handover ceremony of the antique torch in Athens. The ceremony originally planned at the airport today for men ‘s Judo Olympic champion Tamura Nomura and women ‘s wrestling Olympic champion Yoshida Sapoli was also cancelled.According to the plan, the torch of the Tokyo Olympic Games began to arrive at the Air Self-Defense Force Matsushima base in Miyagi Prefecture, Japan on March 20, and began a 121-day pass from March 26.Sauna, Ye Wang Sun Haiguang, editor Han Shuangming proofreading Li Ming

Breakfast China increased 40% after the broadcast

“Breakfast China” increased 40% after the broadcast
When choosing a store owner, the program team highlights diversity and does not want to be one-sided.From grilled buns in Xinjiang to tofu brains in Leshan, “Breakfast China” presents gourmet food and draws the audience’s taste memory, but also touches the homesickness of the audience.  ”Just get up early, you can find your hometown.”The second season of the gourmet documentary “Breakfast China” has been rated 8 since its launch.8 points, surpassing 7 in the first season.9 points.Compared with the scores of the first season, the second season of “Breakfast China” has inherited and changed: the same store selection criteria, the same length of about five minutes, the production team mainly based on Southerners, and even the same because of the ending of the breakfast restaurant.”Bringing goods” questioned, but the second season increased the proportion of breakfast in the north, for the first time to shoot in China’s first-tier city Beijing . The two seasons of “Breakfast China” director Wang Shengzhi, producer Zhu Lexian said in an exclusive interview with Sauna Night.The change in the second season is a response to the audience’s suggestions and needs after the first season aired, and even some stores were found based on audience messages.Regarding the question of “carrying goods”, Wang Shengzhi admitted that although it was not intentional, but the sales of the stores photographed in the first season did increase, and this is not necessarily what the store owner wanted. During the return visit, it was found that the store owner was too busy with the business.Too.  Writing / Sauna, Ye Wang Yang Lianjie ● Do n’t change the principle of choosing a shop. There are three principles for choosing a shop at “Breakfast China”: You ca n’t be an online shop, you must be at least two generations in business; the food is single, you ca n’t do anything;Residents have been eating at the breakfast shop.Wang Shengzhi revealed that it took three months to study before the shooting began.”Shop selection is the most difficult. There are many restaurants that do the same type of breakfast in a region. You must consider factors such as taste, shooting environment, service function to surrounding communities, boss personality, and relationship with diners.On average, about 10 restaurants are eaten per episode, and then compared and selected.”Wang Shengzhi attaches great importance to the service function of the breakfast shop to the surrounding communities.If there is no living quarter near the breakfast shop, it will not be selected.”Mothers get up for an hour or two to make breakfast, but sir, the child may rush to work and go to work.A good breakfast shop can liberate 50 mothers in the community and allow them to sleep an extra hour in the morning.”● Change to choose more protagonist” Breakfast China 2 “spent more thought to shape the character,” We hope to present more diverse character relationships in the second season. “Wang Shengzhi was most worried about the filming of dozens of episodes of “Breakfast China”, and the audience only saw the story of a thousand people-the breakfast shop owner was very hard to get up early, and insisted on making the breakfast for everyone.”That would be terrible.The five-minute film is like a dojo in a snail shell, and the character must be erected by crossing the surface.Therefore, we like to choose two couples to open a store together, three sisters to run together, and two generations to pass on together . The specific situations encountered in each person’s life are different, and the appearance is also different.”Sales increased, and the shop owner” Can’t Eat “Wang Shengzhi’s production team returned to the store in the first quarter and found that each store’s sales have increased, which means that doubling the hard work is not always a good thing.In the first season, the Xueyi Flour Shop in Changsha, Hunan Province saw a 40% increase in business after the program was broadcast. It used to sell hundreds of bowls of flour every day, but now it sells more than 1,000 bowls.During the National Day holiday, the lady boss was tired and tired.”The breakfast restaurants we photographed are very small, with just ten tables, he just wants to serve acquaintances and doesn’t want to expand his business.Getting up so early every day is very tiring.”Wang Shengzhi said that the breakfast shop owner’s program is mainly for spiritual satisfaction.”I have always felt that I am imminent in my work. Through the show, I found that making breakfast for so many years can be recognized by everyone.”Most people are happy for this.”Zhu Lexian told Sauna Nightnet that he has been thinking about how to combine short videos with record films for the past three years.”Documentary professionals face some difficulties in making short videos. If they are well-made, the cost will be relatively high. Will it be cost-effective from a commercial platform perspective?”Breakfast China” found a very suitable path.”Zhu Lexian revealed that more short videos and documentaries will be tried in the future.  See C04-05 for more reports

Li Zhengzai donated 100 million won to fight the Korean epidemic, and bulletproof fans donated more than 4 billion

Li Zhengzai donated 100 million won to fight the Korean epidemic, and bulletproof fans donated more than 4 billion
Sauna Night News March 2, according to Korean media, actor Li Zhengza donated 100 million won (about 57 million yuan) through a charitable organization to fight the new crown epidemic.Officials, Zheng Yusheng and Lian Jingya Ford, the same brokerage company as Li Zhengza, have also donated 1 billion won for the outbreak.The 47-year-old Li Zhengzai civilian has always been passionate about charity, donating 50 million won in April last year, resulting in the reconstruction of the forest fire in Gangwon Province.For the first time, donated 1 billion won to buy masks, disinfectants and other items to help low-income families and first-line medical workers resist the spread of new coronary pneumonia in South Korea.It is reported that Li Zhengzai’s grandfather and grandma used to be doctors, so he has always been full of respect for the profession of doctors.In addition, since March, Korean idol singers Jin Fanxiu, Jin Zaizhong, Jin Zhenyu and others have all donated money to fight the Korean epidemic.In addition to the personal donations of members, South Korea ‘s hottest idol group, BTS, has donated more than 4 billion won.Sauna Night Editor Wu Dongni proofreading He Yan

007: No Time To Die releases the first trailer, Daniel Craig returns

“007: No Time To Die” releases the first trailer, Daniel Craig returns
On December 5, the movie “007: No Time to Die” released the first official trailer.After a lapse of 5 years, “007” Daniel Craig returned with shock, seamlessly switching between the cold “suit mob” and the elegant British gentleman.Bond and Madeleine the “Bon Girl”.The trailer for the film opened the prelude to Bond’s return. A mission that was far more dangerous than expected made him have to bid farewell to his life and rejoin his battle.The lover in trouble is the most sinister situation in the series.”007: No Time to Die” combines “return to tradition” with “innovation breakthrough”.While paying tribute to tradition, it also showed big scenes such as bridge flying cranes, motorcycles, and other breakthrough imaginations.In addition, this time Bond’s footprints are all over Jamaica, Britain, Italy, Norway and other places around the world.Rami Marek is a mysterious villain.Picture for the film. In addition to Daniel Craig, Leia Saiddu has appeared twice in the “Bon Girl” series.Become a mysterious villain.The film is directed by Kerry Fuyong and written by Emmy Award winner Phoebe Waller-Bridge.”007: No Time to Die” will be released in North America on April 8, 2020.Sauna, Ye Wang Li Yan Editor Xu Meilin Proofreading Liu Baoqing