Sell 250,000 tickets in 6 seconds, not everyone can have the movie announced

Sell 250,000 tickets in 6 seconds, not everyone can have the movie announced
The main creator of “Beneficiary” sells tickets in the live room.The main creator of “Southern Station Party” sells tickets in the live broadcast room.The main creator of “Only Yunyun” sells tickets in the live room.  At 9pm on December 4th, 2019, the movie “Party at South Station” starred Hu Ge and Gui Lun magnesium came to Li Jiaqi’s Taobao live broadcast room. The “impact broadcast” jointly constructed by the lighthouse and Taobao live broadcasted the online roadshow and sold movie tickets.”3, 2, 1″ During Li Jiaqi’s iconic countdown, the movie tickets were stolen and sold out. The starring actors Hu Ge and Gui Lun magnesium were stunned and praised Li Jiaqi for “you are too powerful”. Director Diao Yinan also lamented.”When I was in France, I told them to sell tickets in this way. The people who announced in France said that this situation would take five to eight years to happen in France.” “It opened up a newest for all movies here.Marketing model.”In this live broadcast, there were more than 6.36 million people online, 25 seconds in 6 seconds.Fifty thousand movie tickets were looted.  A carrier that can gather the audience in a short period of time, let the stars communicate with more audiences and promote the movie at the same time, “Online Roadshow” seems to be a multi-effect way.  Will the audience going to the cinema watch the same people who bought the coupons through the interaction between the live broadcasts?What is the real demand for movies after passionate shopping?The online road show has a good start, but how to combine the type of movie with the method of ticket sales to truly break through the circle and find the most suitable marketing path for each movie also requires in-depth thinking and slowly exploring.    Who is the “beneficiary” of the online roadshow in the live broadcast?  Selling movie tickets in the live room, initially started on the film “Beneficiary” on November 8, 2019. The live room starring Dapeng and Liu Yan as guest host Weiya promoted the film, and Dapeng sang the film theme song., Ushered in a small climax.In that live broadcast, a total of 116,666 movie ticket coupons were sold out in 6 seconds, the lighthouse linkage exposure reached 2 billion, and the cumulative number of viewers was 12 million, becoming the first “beneficiary” of live ticket sales.  From the movie itself, it is true that the identity of the heroine played by Liu Yan in “Beneficiary” is the network anchor, and the actor Dapeng himself was born on the Internet, and the method of selecting live ticket sales is related to the content of the movie itself.The successful test of the film announced this time also gave the film “The Gathering at South Station” the courage to try.  As a crime suspense film with a profound author’s personal style, the labels of “Southern Station Gathering”, “the only Chinese film that was shortlisted for the Cannes main competition in 2019”, “violence aesthetics” and “film noir” did not attract ordinary audiences, Hu Ge andGui Lun magnesium entered Li Jiaqi’s Taobao live broadcast room, and initially regarded it as a transfer of publicity.  According to official data, on the day of the live broadcast of “Southern Railway Station” on December 4, Li Jiaqi’s Taobao live room reached 6.36 million viewers, and the amount of interaction exceeded 35 million. The content of the interactive room “Hu Ge Wuhan dialect” “Hu Ge muscle”” And other topics quickly became popular on Weibo.According to the lighthouse data, two days after the live broadcast, the new pre-sale box office gradually increased to 691 on the premiere day of “Southern Station Party”.250,000, with a box office of 14.85 million on the premiere day before the screening, with an increase of 4 additional sessions.360,000, with a score of 7.8 points, the highest word-of-mouth during the same period, the box office is second only to the Hollywood blockbuster “The Brave Game 2: Fighting to the Peak” by Boulder Johnson.Yuan Juan, general manager of Alibaba ‘s lighthouse business, said that the live ticket grabbing effect of “Southern Station Gathering” is equivalent to at least 20 offline roadshows.  Then the word-of-mouth movie “Manslaughter”, Feng Xiaogang’s new work “If Yun Knows” also entered the Weiya live room to create momentum for the film’s promotion. On December 23, director Feng Xiaogang and the star Huang Xuan came to Wei Ya’s live room to promote the film and talk about himselfExperience of online shopping interacts with the audience.In the live broadcast room, a total of 150,000 movie coupons were released in seconds.Initially, this propaganda method was changed from a temporary concept such as the “net red band goods” and “live broadcast ticket grabbing” to a more precise expression-online roadshow.  Online roadshows vs. traditional roadshows. Traditional roadshows are costly and intensive, and unexpectedly allow movies to enter the sinking market. The most effective and popular way is film roadshows.  Depending on the size of the movie, road shows usually start at 10 cities, and the size and budget increase, and the more road shows the city.When the film was not released, the film’s original team went to dozens of key cities across the country to build momentum for the film.Film roadshow activities can recommend film content through the core audience of the film, form word-of-mouth and discuss the topic of the film in the early stage, and at the same time increase the influence of the third and fourth line sinking market through close-range activities with fans around the world.  In 2002, Zhang Yimou’s movie “Heroes” appeared for the first time at the zero point of the marketing method. Since then, it has gradually expanded from the Spring Festival file to all films. Up to now, the road show has become more and more abundant, covering a wider range, and exchanging movie content with fans.Making games, taking photos together, and performing shows have become compulsory in the film roadshow.In 2015, “Unexpectedly” ran 500 road shows in 100 cities in 35 days, becoming the highest record for film road shows.Running 20 cinemas on the same day is commonplace in road shows.  However, the high cost, tight star schedules, high work intensity, and frequent accidents and safety problems on the scene all made the road show have many disadvantages.Some stars can only sleep for 3 hours a day during the road show, repeat the same question over and over again, and even make fun of themselves as a modern performance art.  However, the most important thing is that it is difficult to see the actual conversion rate in the road show, and it is not directly proportional to the box office score. A considerable part of the film eventually failed at the box office because of its own quality problems.”Shanghai Fortress” due to the star effect, the movie ticket in a road show was fired to nearly a thousand yuan, but in the end the box office was only 1.200 million yuan.  Online roadshows have a lot of traffic and break the circle. The topic is wide in early 2019. It is still a niche behavior to watch mobile live shopping, but at the end of the year, live streaming has become the hottest shopping trend. The popularity of anchors such as Li Jiaqi and Wei YaIt is no less than a star, and the cooperation with them is by no means “self-reducing identity”. In the past few years, many stars have been rumored to contact Li Jiaqi in private to want to enter the live broadcast.  The online roadshow even helped the propaganda party quickly solve the problem of sinking the film to a wider low-line city, increasing the popularity and exposure of the film, and opening up new ways for the online roadshow to announce the film and television, and the audience of the film.It has also been extended to anchor fans, netizens of entertainment / shopping labels, star fans and other different circles, and the three major functions of “live ticket selling + ticket supplement issuance + online road show” have been completed simultaneously.  In the view of Ms. Shi, a publicity team in Beijing, reproducing the live broadcast anchor hotspot, with high traffic, can break the circle, and more enough to attract more audiences outside the core audience to attract attention and generate topics.At the same time, it is also a marketing event, which can replace the events in the traditional propaganda routine, and it is also a renewal of marketing methods following the development of the Internet.  Yuan Juan believes that through this innovative product form, the film’s creator can avoid the traditional offline road show’s boat ride, and go to the same frame as Taobao’s popular anchor to promote and distribute the film more efficiently.  It is understood that the current division of Taobao live broadcasters and selling brands is mainly for the brand to pay the anchor a special floor guarantee fee + 20% commission of the transaction amount + service fees paid to Taobao live broadcast.In the future, online roadshows will form a stable trading model based on alternative methods and prices.The relevant person in charge of the lighthouse believes that the cost is not our concern at the moment. What we are more concerned about is how to help the film to be distributed through the Internet.  ■ How difficult is the problem to spread, and the actual box office conversion rate is unknown. When asked if it is possible to completely replace the roadshow in the future?Yuan Juan believes: “Online roadshows actually add a brand new choice to the form of roadshows, but traditional roadshows have their own advantages and characteristics. In our opinion, online roadshows and traditional roadshows should be a complementary combination.”Ms. Shi also thinks that there is a big difference. Online roadshows cannot replace traditional roadshows:” Ordinary roadshows will watch movies, they will have in-depth conversations, and have real contact. After the audience has watched the movie, they will interact with the creator to further understand the movie., Spread it out.Online live broadcasting is more about following a scenic spot. Roadshows are not the purpose, but more about creating events and topics.”At present, there are still several problems to be solved in the ticketing of the live broadcast room: the difference in movie content seems to Ms. Shi, there is a corresponding part in the movie content of the first” beneficial person “who eats crabs, and Liu Yan Dapeng isOn the Internet.Hu Geguilun magnesium, a traditional artist in “Southern Station Party”, suddenly has a cute network, and has a contrast.But this mode is not suitable for all movies.For example, at the end of 2018, the early publicity effect of “Last Night of the Earth” on Douyin was excellent. The pre-sale box office exceeded 100 million, and the final box office was 2.800 million, can be called a marketing case of art film.However, after the full release on the first day, there were very few videos on the film. The topic marketing on the vibrato did not match the tonality of the film. The propaganda crowd did not match the audience of the movie itself, which also pulled down the film.Score.”Party at South Station” also faces this problem to some extent.The audience, Mr. Liu, told reporters that his girlfriend liked Hu Ge ‘s role as Li Xiaoyao in The Legend of Fairy Sword, and bought two movie tickets in the live broadcast room, but the movie ‘s “boring” and unexpectedThe “broken head” picture startled them.  The star anchor lacks the current live broadcast room. In addition to Li Jiaqi and Wei Ya, there is almost no third head anchor.However, the actual performance of the two people in the flow of live movie ticket sales + sales volume is also not as large as they usually sell goods. More is to cooperate with the movie project to produce a topical event, which is fresh.If the online road show is going to continue, it will definitely need more star anchors and more flexible ways in the future.  Single online platform At present, online roadshows mainly rely on the cooperation between Taobao Live Room and Dengta. They both belong to the Alibaba platform. The films mentioned above for participating in online live broadcast are also films cast or participated by Alibaba Film owners.It can be said that in China, only a giant company such as Ali, which also owns a film company, shopping website, ticketing platform, and live broadcast platform, can successfully complete an “online roadshow”, so “online roadshow” is more like “Ali system.””An internal cooperation between the company’s platforms, the other company’s film is basically difficult to follow.Other domestic platforms do not have a planned “online road show” plan, and even if they are, it may be difficult to achieve. It is impossible to achieve the scale and process of the road show in the short term if the online road show is to spread other films.  Box office conversion is unknown The number of tickets sold by the “online road show” is amazing, but it is not a movie ticket of real value. For example, “Southern Station’s Party” is 0 on live broadcast.The redemption voucher was sold in the form of a 1 yuan snap-up coupon.The price of 9 yuan is redeemed for movie tickets at a specified time, so it is not a direct income. There are cases where the audience chooses not to redeem after leaving the “live broadcast”.In the interview, the other party did not answer the question about the conversion of specific box office, and never had any specific announcement.Therefore, the “Southern Station Gathering” sold 25 on the live broadcast.Can 50,000 movie tickets equal 6 million box office?There is no clear data for the box office conversion, nor can it be clearly displayed in real time.  Writing / Sauna, Ye Yan

[Avocado baked eggs practice]_How to_Practice Daquan

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[Can wild banana peels and seeds be eaten]_Wild banana peels_Wild banana seeds_Can you eat them

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[Does Baozi Zi need to soak black rice]_Zizi_Gongmi_How to soak

[Does Baozi Zi need to soak black rice]_Zizi_Gongmi_How to soak

There are many ways to make zongzi. Mung beans can be added to it, and black beans can also be added. We know that black beans are treasures in rice.Black rice needs to be soaked, and white glutinous rice must be added to increase the stickiness.

The cooked black rice dumplings also taste very good and have high nutritional value.

Black rice can pack dumplings.

Black rice is a treasure of rice, known as “Gong rice”, “medicine rice” and “longevity rice”.

Black rice contains crude protein, meal, carbohydrates, crude ash, vitamins, trace elements, manganese, zinc, copper and other inorganic salts and amino acids.

Black rice is a medicine that is used both for food and for food, and belongs to the glutinous rice category.

The practice of black rice dumplings 1. Because the consistency of black glutinous rice is not enough, white glutinous rice should be added to increase the viscosity. The amount of glutinous rice I add is about 1: 1.

Wash black glutinous rice and soak for 4 hours.

2. Wash and soak the white glutinous rice for 4 hours, and mix the white glutinous rice with the black glutinous rice for later use.

3. Take 3 to 4 processed loquat leaves, roll them into a funnel shape, and put glutinous rice until they are flush with the edge of the funnel and wrap into loquats.

4. Put the rice dumplings into the cooking pot, put a sufficient amount of cold water, boil on high heat, and cook on low heat.

Just 5 hours, don’t rush to take out the mule after turning off the fire, it is better to continue for 1 or 2 hours.

Black rice red bean dumplings main ingredients: black rice, glutinous rice, cooked red bean auxiliary materials: the right amount of loquat leaves, Malian right amount of black rice red bean dumplings Step 1.

Black rice and glutinous rice were soaked overnight 2.

Leaves, Malian boil water for five minutes, remove and rinse 3.

The loquat leaves are funnel-shaped, with some black rice first, then glutinous rice, and finally red beans 4.

Wrap it and place on the lotus; cook in the pan for an hour, and simmer for an hour.

[How to make pasta sauce and pasta]_Homemade pasta sauce and pasta_How to make pasta sauce and pasta_How to make pasta sauce and pasta

[How to make pasta sauce and pasta]_Homemade pasta sauce and pasta_How to make pasta sauce and pasta_How to make pasta sauce and pasta

Office workers usually have no time to take care of themselves because of overwork. They may choose to eat outside. As time goes by, they will easily have an adverse effect on their health. In fact, many dishes are very simple.This is the way to do it, it is very suitable to go home after work.

1. Prepare the materials and wash them for later use.

2. Cut tomatoes into small onions and prepare to make sauce.

3. Tomatoes, onions, and garlic should be mashed with a fruit machine.

4. Mix the slag and juice to come out.

5. Diced shiitake and diced onion strips.

6, put the oil in the pan and stir-fry the meat, stir-fry the mushrooms, stir-fry the onions, add the appropriate amount of salt, pepper, paste, and caster sugar.

7, pour the shaken sauce into the pot, slowly boil until the sauce is thick.

8. It’s time to cook.

9, cook pasta, this side is relatively hard, you need to cook more, according to your own taste to determine the softness and hardness of the noodles.

10, after cooking, cool water.

11. Remove it and put it in a container for later use.

12, put a small piece of flour in the pan and slide it into the onion sticks, put an appropriate amount of pepper and stir fry.

13. Put the cooked pasta into the pan and stir fry.

14. Fill the pan and pour the fried Italian sauce.

Let’s eat!

The practice of pasta sauce and pasta is simple and can be prepared immediately. It is suitable for people with fast life and busy work, without delaying work and study time.

[How to feed newborn milk correctly]_ baby _ correct way

[How to feed newborn milk correctly]_ baby _ correct way

Many parents will choose breastfeeding for their babies, but some mothers ca n’t feed their babies because they are born with insufficient milk.

However, there are many precautions for feeding your baby’s milk. The temperature of some milk powder, the amount of disposable milk powder, and the way of feeding milk all require special attention. Otherwise, it will easily affect the baby’s milk powder effect.What’s a milk powder like?


Don’t add milk powder before adding milk.

The correct method is: a.

First add water and adjust the water temperature: 40-60 ° C.

Too much can cool the water, too cold can be mixed with hot water.

Do not use boiled water to prepare the milk powder, as this will destroy the nutrients in the milk powder.


Pour a certain amount of warm water into the bottle, and adjust the amount of water according to the amount your baby needs and the scale on the bottle.


Then add the appropriate proportion of milk powder.

Too thick or too thin does not meet the baby’s needs. It is better to add milk powder later to control the amount of milk powder, and the milk powder concentration is accurate.

This makes it easier to control the water temperature and volume.

If you add milk powder first, the water temperature is insufficient, and the amount of water is not well controlled, it may waste time and milk powder.


Never boil the prepared milk powder again.

If the prepared milk powder is boiled again, the structure of intake of protein, vitamins and other nutrients will change, thus losing the previous nutritional value.

If the baby drinks such milk, the nutrition obtained will be greatly reduced.


Never increase the concentration of milk powder and add supplements by yourself.

Because the capillaries of infants and young children are very weak, if the milk powder concentration is too high, it may easily cause the children’s brain capillaries to rupture and cause bleeding. If the baby is often given thick milk powder, the bleeding will affect the baby’s intellectual development and increase hisIt can cause burden, cause digestive dysfunction, cause constipation or diarrhea, and severely cause necrotizing enterocolitis.

Some mothers use bouillon to prepare milk powder for their babies. They think that this will have both the nutrition of the milk powder and the nutrition of the bouillon, but the baby will drink this milk powder for a long time.

It is harmful to blood and kidney, and it is easy to cause indigestion.


Never change milk powder directly to your baby.

Many babies eat milk powder halfway due to some reason, it will cause the problem of changing milk. Changing the milk powder for the baby must be gradually transitioned. It usually takes 1-2 weeks to replace the milk powder.

The baby’s gastrointestinal tract is underdeveloped. Replacement of milk powder can easily cause gastrointestinal discomfort.

The method of transferring milk to the baby can be mixed with two kinds of milk powder, and the proportion of the old milk powder is gradually reduced per meal, and the reduction can be completed in 3-7.

The whole process can take 1-2 weeks to allow the baby to adapt.

Newborn milk powder supplement amount 5.

Never give too much milk to the newborn.

In the first 3 days after delivery, there is only a small amount of colostrum. If the mother does not have breast milk temporarily or the amount is not enough to meet the baby’s needs, you can only feed the formula with a small cup or spoon after sucking breast milk.

Newborn baby’s digestive function is very weak, can not digest whole milk, usually feed 1/3 milk (plus 2 times more water) in the first 3 days, and then feed 1/2 milk (more than double water) in the next 4 days; newborn baby’s stomachThe capacity is also small. At first, you can drink up to 30-60 ml per meal per week. Feed it about every 2 hours or so and 10-12 times a day and night. (The first 3 months are fed on demand, the amount of milk, and the interval.And the number of times depends on the individual needs of the baby).

Frequent breastfeeding is a good way to increase milk production. Once the amount of breast milk is sufficient, you can replace it with pure breast milk.


Don’t forget to feed your baby.

The baby who mixes and stirs manually needs to add boiled water once between the 2 feedings. The simple supplement method is the ratio of formula to water: 100: 15 per day. What milk is suitable for newborns? Milk powder contains antibodies and β-carotene, which can help improve your baby’s immune system. It is the most ideal food for your baby. All nutrients in milk powder are included in breast milk.

However, some mothers have insufficient milk or cannot breastfeed frequently due to other reasons such as going to work, so they should choose appropriate infant milk powder.

[How to make fresh jellyfish skin salad]_ making method _ practice Daquan

[How to make fresh jellyfish skin salad]_ making method _ practice Daquan

In fact, the taste of jellyfish skin is better, and it has been loved by people. Especially fresh jellyfish skin used as a cold dressing can bring us a very refreshing taste, but how to do it?

Not everyone can understand and understand, so let’s introduce the new jellyfish skin as a raw material for cold dressing, as well as the production method, I hope everyone can do it by themselves.

First, the main raw materials Ingredients: jellyfish skin (300 grams) cucumber (200 grams) auxiliary materials: chicken breast meat (25 grams) ham (25 grams) green pepper (15 grams) seasoning: garlic (10 grams) white granulated sugar (10 grams) Sesame oil (15g) vinegar (15g) soy sauce (20g) MSG (2g) salt (15g) two, production method 1.

Peel off the red film on the surface of the jellyfish, wash it with cold water and cut into 3.

5 cm long filaments; 2.

2. Add refined salt into the jellyfish skin, soak it in cold water and rub it to remove the astringent fishy taste, wash until it is salty, soak it in cold water for 1 hour, and remove the drained water; 3.

3. Peel the cucumber, remove the seeds, cut into shreds, grab and mix with refined salt, and drain the water;

4. Remove the green peppers, seed, wash, cut into shreds and slightly boil with boiling water, remove them for use; 5.

Shred cooked ham; 6.

Wash the chicken breasts, cook them in a pot, cool them, and cut them into thin filaments; 7.

Take minced garlic, sugar, monosodium glutamate, soy sauce, and vinegar to make a sauce; 8.

First, mix the prepared juice with jellyfish and yellow claws, and put them in a plate; 9.

Cover with shredded chicken, shredded green pepper, shredded ham, and drizzle with sesame oil.

Features: Jellyfish skin is rich in collagen fibers, which will shrink quickly when heated. Therefore, it cannot be added to boiling water for scalding, otherwise it will curl up and lose its crispy taste. Therefore, it should be rinsed and soaked in warm water repeatedly.No odor, and can remove salty taste and residual sand.

Third, the recipe nutrition jellyfish skin: jellyfish contains a variety of nutrients needed by the human body, especially rich in iodine lacking in human diet, is an important nutritious food.

Jellyfish has the effects of clearing heat, reducing phlegm, eliminating product, and defecation. It is used for yin deficiency and lung dryness, high blood pressure, cough with phlegm and heat, pressurization, sputum sputum nucleus, swollen food, and dry stool.

Spring Airlines (601021) 2019 Interim Report Comments: The first half of the year revenue increased by 10 years.

4% profit growth 17.

5% continue to be bullish on standard aviation leaders

Spring Airlines (601021) 2019 Interim Report Comments: The first half of the year revenue increased by 10 years.

4% profit growth 17.

5% continue to be bullish on standard aviation leaders

The company released its 2019 Interim Report: Profit growth increased by 17.

5% 1) The report aims to achieve operating income.

49 ppm, an increase of 12 in ten years.

9%; net profit attributable to mother 8.

54 ppm, a ten-year increase of 17.

5%, the best performance in the current air tickets.

Deduct non-attributable net profit 7.

2.5 billion, an increase of 15% in ten years.

2) Quarterly: Q2 achieved revenue of 35 billion yuan, an annual increase of 13.

4%, attributable net profit 3.

8 billion, an annual increase of 11.


The decrease in subsidy income affected Q2’s single quarter profit, and the subsidy income in the first half of the year4.

200 million yuan, reduced by 0 every year.

600 million, mainly occurred in Q2. Assuming that there is no change in supplementary income, the growth rate of Q2 is 25%.

Passenger load factor and fare both increased, and 苏州夜网论坛 seat kilometer revenue increased by 3 each year.

4% 1) The company’s ASK increased by 9 in ten years.

3%, RPK increased half a year.

2%, passenger load factor 91.

7%, an increase of 2 per year.

4 units, of which domestic promotion 1.

1%, international routes increased by 4.


Passenger kilometer revenue increases by 0 every year.

73%, of which the domestic line increased by 0.

91%, international decline of 0.


It is estimated that the overall seat km income is increased by 3.


2) The company’s passenger load factor increased by 2 in the second quarter.

8%, it is estimated that the customer receipt is increased by 1 in advance.


3) The company significantly expanded the seat receipt level of the industry to improve the stability of the demand in the aviation market, the optimization of the competitive environment and the company’s outstanding operating capabilities.Overall improvement in passenger-kilometer revenue.

4) International routes: The passenger-kilometer revenue decreased slightly by 0.1%, but the load factor increased significantly 4.

Nine averages reached 90.

1%, return to more than 90%.

Japanese and Korean airlines have shifted due to higher capacity throws and higher fare bases in the past, while the load factor level has shifted upwards, and the overall revenue has contributed significantly.

It is expected that the unit cost will start to decrease in the second half of the year.

3 yuan, an annual increase of 0.

9%, the cost of deducting oil kilometers per year increases by 2.

7%, of which Q2 increased by 2%.

2) By breakdown: jet fuel: the company’s purchase cost of jet fuel in the first half of the year decreased by zero.

9%, unit fuel consumption decreased by 0.

6%, the unit fuel cost is basically flat every year.

Take-off and landing fee: It is a semi-annual growth project in the first half of the year.

The cost of deducting oil and taking up and down seat kilometers decreased by 0.


3) From the second half of the year, the civil aviation fund will be halved, and the suspension and landing-related expenses will be suspended, and the company’s unit cost is expected to start to fall.

4) The company strictly controls expenses, implements refined management, and the annual sales expense ratio in the reporting year decreases by 0 every year.

6 shares per share, management expenses decreased by 0.

1 unit.

Earnings forecast and investment recommendations: 1) Earnings forecast: Maintain earnings forecast to achieve net profit of 2 billion, 2.4 billion and 2.8 billion yuan in 2019-21, corresponding to 20, 16 and 14 times PE in 19-21.

2) The company plans to launch an employee shareholding plan with a maximum amount of 29.8 million yuan, corresponding to the latest share capital of approximately 69.

720,000 shares, accounting for 0.


Employee shareholding also shows confidence in the company’s development prospects.

3) Consumption perspective is optimistic about the potential release of aviation demand, the company’s advantages and advantages build a moat, and the competitive environment is more accurately optimized. We expect that the company will gradually prove that its own performance can avoid disturbance, and its own leading label will be transformed into performance stability.

The company is given 23 times PE in 2019 or 20 times PE in 2020, corresponding to the 50-52 yuan division range. It is expected to have an early current price of 17-21%, and maintain a “strong push” rating.

Risk reminder: Oil prices increase sharply and demand decreases.

Hengli Hydraulics (601100) Annual Report 2018 & 2019 First Quarterly Report Review: The hydraulic faucet has exceeded expectations and is expected to continue high growth

Hengli Hydraulics (601100) Annual Report 2018 & 2019 First Quarterly Report Review: The hydraulic faucet has exceeded expectations and is expected to continue high growth

The 2019Q1 performance exceeded expectations and profitability continued to improve. Maintaining a “recommended” rating company in Q1 2019 achieved revenue / net profit15.


300 million, an annual increase of 62% / 108%, the performance exceeded market expectations, mainly due to the continued recovery of downstream industries and the continuous enhancement of product competitiveness, excavator cylinders, non-standard cylinders increased 55%, 27%, hydraulic technology increased 204%.

Taking into account the gradual release of the company’s pumping 合肥夜网 valve production capacity and the future expansion of high-end hydraulic products, we adjusted the company’s net profit for 2019-2021 to 12.

52 (+1.

54) / 15.

33 (+2.

12) / 17.

990,000 yuan, maintaining the “recommended” level.

The performance in 2018 has exploded and the operating quality has been greatly improved. It is expected to continue its rapid growth in 2019. Due to the recovery of the construction machinery industry and the company’s breakthrough in new hydraulic products, the company achieved revenue / net profit in 201842.


4 ‰, with an annual increase of 51% / 119%, a substantial increase in profitability and operating quality, and a comprehensive gross / net margin of 36.

6% / 19.

9%, a rise of 3.


25pct, operating net cash flow from 1.

54 million to 7.

99 million yuan, ROE from 9.

9% increased to 18.


In addition, as of the end of 2018, the company’s inventories and advance receipts increased by 28% and 59% compared with the same period in 2017, reflecting the sufficient orders on hand and also effectively ensuring the rapid growth of performance in 2019.

The oil cylinder business is stable. It is expected that the leading of the excavator cylinders will increase in 2019, and the non-standard oil cylinders are expected to shift gears and speed up: As the leader of the excavator cylinders, the company will sell 41 in 2018.

350,000 (+ 51%), revenue of 18.

11 ‰ (+ 57%), gross profit margin increased by 2.

55 points to 41.

35%, the domestic sales of excavators in Q1 2019 increased by 24.

5%, indicating a steady growth.

The company’s non-standard oil cylinders have continued to develop in the areas of lifting series, shield machines, marine engineering and other maritime industries. Subject to production capacity, sales in 201814.

370,000 (+ 13%), with revenue of 11.

44 ‰ (+ 10%), gross profit margin increased by 3.

34pct to 35.

07%. In the future, through the development of more fields and the adjustment of internal production capacity, non-standard oil cylinders will promote gear shifts and speed up.

The pump and valve business has entered the harvest period, and CUDA expects to continue to increase its volume: the company’s second-generation main control pump valves for excavators below 15T have been fully supported in large quantities in various sizes of OEMs such as Sany, Xugong, Linong, Liugong, Zonda pump valve products have also been batched in several copies at the end of 2018, and the pump valve revenue in 20184.

79 ppm (+ 92%), gross margin growth increased by 11.

09pct to 29.


With the release of the company’s production capacity and the acceleration of import substitution, it is expected that the pump and valve business will continue to grow at a high speed in the future, and the profit level is expected to further improve.

Risk reminder: The domestic demand for construction machinery decreases, market competition intensifies, and overseas operations are uncertain.

Huatai Securities (601688): International Competition for GDR Issuing Further Improved

Huatai Securities (601688): International Competition for GDR Issuing Further Improved

Matters: On June 4, the company announced that it had obtained the approval of the Securities Regulatory Commission for the issuance of the Global Depositary Receipt (GDR) and its listing on the London Stock Exchange, and has officially disclosed the listing opinion letter on the London Stock Exchange.Issued no more than 8251.

50,000 GDRs, and the budget for the funds raised is expected to be no less than $ 500 million.

Guoxin non-bank perspective: The company’s wealth management transformation and institutional business layout strategy is clear, dating strategic shareholders Ali, Suning, etc., to consolidate the advantages of fintech and help wealth management transformation.

The issuance of GDRs to raise overseas funds after the A-shares increase in August 2018 will help the company to further enhance its capital strength.

At present, the company’s overseas business layout is leading the industry, and its subsidiary AssetMark has undergone a US spin-off and listing and has been approved by the shareholders’ meeting.

After the completion of the offering, the company will further enhance its capital strength and international competitiveness.

Comment: The proposed issue does not exceed 8251.

50,000 GDRs will be the first A + H + G company. (1) Regarding the issuance scale, the company intends to issue no more than 8251 on the London Stock Exchange.

50,000 global depositary receipts, of which each GDR represents 10 shares of the company’s A shares, and the A shares will not exceed 10% of the company’s common share capital before the issuance, and the budget for 杭州桑拿 the proposed funds is expected to be no less than US $ 5 billion.
(2) Regarding the trading sector, the GDR issued this time is expected to be listed on the standard sector in the official list maintained by the UK Financial Market Conduct Authority, and will be listed on the Shanghai-London Stock Exchange of the main board market of securities listed on the London Stock Exchange.

The company will also apply to the Shanghai Stock Exchange for the listing of A shares.

The listing date of the underlying shares on the Shanghai Stock Exchange is expected to coincide with the listing date of the GDR on the London Stock Exchange.

(3) Regarding the underlying securities, all the GDRs issued this time will come from the company’s addition of shares. Existing shareholders are not expected to sell any securities as part of the shares issued this time.

If the issuance is successful, the company will become the first Chinese company to land on the London Stock Exchange through the Shanghai-Hong Kong Stock Connect mechanism.

The improvement of capital strength further enhanced the company’s completion of 14.2 billion A-shares in August 2018, and the appointment of Ali, Suning and other strategic shareholders, the company’s financial technology strength has been further consolidated to facilitate the transformation of wealth management.

After the completion of the fixed increase, the capital strength increased significantly, and the net capital ranking rose to the fifth in the industry.

The GDR issuance of overseas funds will help the company to further enhance its capital strength.

Under the current regulatory system of the securities industry with net capital as the core, the company’s capital strength has significantly improved, which will help the company to advance its business transformation and enhance its core competitiveness.

Leading overseas layout, expected to further enhance international competitiveness The purpose of the funds raised this time includes: supporting the endogenous and epitaxial growth of international business, expanding overseas layout; continuing to invest and increase and strengthen the company’s existing main business; further complement the company’s operationsFunds and other general corporate purposes.

Subsidiary AssetMark has a market share of 10 in the US TAMP industry.

20%, ranking third. At the end of 2018, the scale of assets managed by the platform reached 448.

5.5 billion.

AssetMark is about to spin off and list in the United States and is approved by the shareholders’ meeting, leading the overseas business strength.

The company issuance and listing through GDR. The international business layout is expected to achieve new breakthroughs, the company’s international competitiveness is further improved, and the US and European business layout is gradually improved.

With the relaxation of foreign exchange access policies in the securities industry, QDII, RQDII, Shanghai-Shenzhen-Hong Kong Stock Connect, etc. have further expanded their tolerances, QFII, RQFII system rules have been revised and improved, and MSCI and other important market indexes and weights have increased.With the launch of a series of policies and measures such as cross-border business release, the two-way opening of the capital market has steadily expanded, and the internal and external market interconnectivity has continued to deepen.

The company’s leading edge in cross-border business is conducive to enhancing competitiveness.

Investment proposal After the completion of the fixed-income increase in August 2018, the company’s capital advantage was consolidated.

Dating strategic shareholders Ali, Suning, etc., the company’s financial technology strength has been further consolidated, helping to transform wealth management.

The subsidiary AssetMark is about to spin off in the United States and be approved by the shareholders’ meeting, which will enhance its overseas business strength.

The comprehensive strength of the company has been steadily improved, and the leading company is solid overall.

After the issuance of GDRs to raise overseas funds, the company’s capital strength and international competitiveness have been further enhanced.

The company’s PB assessment is currently 1.

Four times, the strategy of wealth management transformation and institutional business layout is clear. It is estimated that the hub tries to continue to improve and maintain the “overweight” level.

Risks prompt stock market fluctuations to impact self-employed investment returns; market trading activity has declined.